ABOUT
What I Do
Most businesses have pieces of marketing in place but they are disconnected, inconsistent, or ineffective. I build and manage systems based on data, inspired by both new ideas and what has already worked, and executed with messaging that resonates with your target market and actually sounds like you.
Clients regularly see email click through rates increase by 20% or more, stronger engagement across campaigns, and more inbound opportunities.
Two quick examples include, an HVAC company that booked seven appointments from a single direct mail campaign.
Another client that saw email open rates climb from 20% to 53% in under a year, with click rates reaching 25%.
These results are achieved through consistent execution across every channel so your business stays visible, builds trust, and converts leads into revenue.
MOST REQUESTED SERVICES
Web Design
One of the most common reasons clients reach out to me is because they need changes to their website but have no access to it, no working knowledge of how to make the changes and sadly, because the person who built the site is not responsive. Businesses can't afford to have missing elements, broken links, outdated content or lead generation forms that don't work. In addition to design, I offer services to continuously monitor, update and/or train clients on the basics.
Data Base Management & Automations
Your database is a goldmine. Most small businesses fail to utilize this precious resource to its fullest extent. With a little help from a friend (that's me) we can transfer, upload, organize your contacts, track, nurture and manage leads, integrate your database with other marketing platforms, create automations and make full use out of all the bells and whistles you're likely already paying for.
Branding
My favorite types of projects is assisting entrepreneurs through the earliest, most critical decisions. I help clients make smart, strategic choices based on their industry, audience, and budget so they spend wisely and launch confidently. I offer services such as naming the business and crafting a logo and tagline (while checking for trademark issues), as well as setting up essential platforms like email and social media that help bring their vision to life.
Print/Traditional Marketing
Traditional marketing is not dead. In fact, the more local your target market, the most essential it is to add billboards, radio, direct mail, and other print and event/network marketing to your mix. Statistically these mediums still outperform many online and social media efforts.
Email Marketing
Email Marketing plays an important part in managing the relationship with new leads and customers. A few advantages of this marketing tactic include that it offers a consistent and affordable opportunity to inform, engage and up-sell to an audience who have already expressed interest in your brand. Where business owners often fall flat is executing this tactic strategically and/or consistently integrating this tactic within their overall marketing plan.
MY APPROACH
My methodology stems from the idea that through meticulous research, strategic planning, and thoughtful design, any brand can become a success. Need a marketing plan? Not sure the best way to execute your ideas? Have so many ideas you're not sure which one to follow through on? I will help you through strategic, intentional decision making followed up with consistent execution for maximum return on investment.
WHY PEOPLE WORK WITH ME
I have a passion for people: I'm addicted to seeing people succeed. I believe in your potential as much as you do, maybe even more!
I am Research-Driven: I'm on a quest to understand your vision, your market and your audience.
I hold myself to strategic excellence: I'm here to build sustained success.
16
Years of
Brand Building
8
Years as an
Adjunct Professor
of Marketing and Advertising
500+
Projects Delivered on
Time and on Budget
CASE STUDY
Converting Course Leads
This client needed a way to take cold traffic and move it all the way to a booked, qualified conversation without manual follow up or missed opportunities. What they had before was fragmented, which meant leads were slipping through or requiring constant oversight.
What was built is a fully connected funnel that handles the entire journey.
Let's Talk
Contact me today to discuss your marketing needs.